Market Expansion

Market Expansion to Emerging Global Markets

Launching New Geographies for a US Focused SaaS Solution In the Data Analytics Space

Geographies Launched

  • Australia
  • UK
  • India
  • Canada

Services Provided

  • Full-cycle Sales
  • Digital Demand Generation
  • Outbound Sales

Result

  • Sales Conversion between 8% - 15% within 90 days of launch
The Challenge

A data analytics SaaS company faced a common challenges of launching new markets as US market started slowing down. This led to a problem that can be common in this scenario: achieving the same sales outcomes without the massive cost associated with market expansion. In order to launch new markets aggressive, Alep Digital needed to work on a Full-Sales cycle solutions for this client.

Our Solution

As a trusted partner that provides sales support through voice, email, and other channels, our first move was to utilize our Full-Cycle Sales process. Alep Digital outlined the GTM plan and collaborated with the client on identifying a solution that was effective and efficient.

Leveraging an expert tech sales team based out of India, Alep Digital deployed a Program Management Office (PMO) framework to standardize processes and management structures. This approach ensured consistency and efficiency in the tele-sales and qualification activities.

The demand gen program was expanded to include inbound opportunity qualification and real-time chat support for the organization’s website.

The Results

As the program expanded, Alep Digital grew the team to a sales force of more than 20. Our inside sales team produced a greater ROI than the internal team; our sales team increased revenue by 12% year over year.

Build pipeline.
Close deals.
Drive revenue.
Improve profitability.

Growing your business isn’t easy. You need a partner with experience building sales teams, creating marketing strategies, and implementing systems and processes. You need Alep Digital.

Fill out the form to find out how Alep Digital can grow your business.






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