Scaling SMB Cloud Services through a Turnkey Channel Marketplace.
The Challenge
Office Depot needed a scalable way to offer cloud and digital services to their SMB customer base through existing channel relationships — without building a large internal delivery team or making significant platform investments.
The Solution
Alep Digital deployed a full-stack channel marketplace with assisted sales, managed service delivery, and branded Tier 1–3 support — enabling Office Depot to offer Microsoft 365 and cloud bundles at scale through their existing reseller network.
The Execution
The marketplace was live in 90 days with the full managed services model operational within 5 months. Alep’s dedicated sales teams activated 2,000+ SMB customers while maintaining greater than 90% CSAT across all support interactions — zero additional internal headcount required.
The Impact
2,000+
SMB customers activated through the channel marketplace
30–50%
Monthly subscription growth across active channel
90 days
From engagement start to live transacting marketplace
>90%
CSAT sustained across all managed support tiers
Zero
Additional internal headcount required for delivery
5 months
To full managed services model operational