Marketplace strategy.
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Practical guides, client case studies, and whitepapers built from real-world deployments with Bell Canada, T-Mobile, Vodafone, and One NZ. Take what works and run with it.
— Featured
Case StudiesFeatured
T-Mobile USA
Scaling SMB Growth through Marketplace-Enabled Sales and Lifecycle Support. The Challenge T-Mobile’s SMB segment needed end-to-end enablement to drive cloud adoption and device management subscription growth. High churn rates were eroding the gains from new customer acquisition, and the internal team lacked the bandwidth to run proactive lifecycle programs. The Solution Alep Digital built a dedicated Marketplace Execution Framework with assisted sales motions, customer success analytics, proactive renewal programs, and multilingual technical support across North America and APAC — integrated directly into T-Mobile’s B2B cloud ecosystem. The Execution Alep’s dedicated assisted-sales team drove 500+ new M365 subscriptions monthly, while the lifecycle support model reduced churn from 12% to 4.5%. Product-certified agents maintained 94% CSAT with a 3% repeat call rate across all interactions. The Impact 500+ New M365 licenses added monthly through assisted sales $1.2M Quarterly SaaS revenue uplift delivered 8× ROI achieved within 12 months of engagement start 4.5% Churn rate — down from 12% at engagement start 94% CSAT sustained across all customer interactions 3% Repeat call rate — industry leading for complexity
Case StudiesFeatured
Bell Canada
Monetizing Professional & Managed Services Across Multi-Cloud Ecosystems at Scale. The Challenge Bell Canada required a unified execution partner to manage multi-cloud billing, support operations, and SLA compliance across AWS, Azure, GCP, and M365 — without building an outsized internal operations team. Fragmented vendors were creating billing errors and support inconsistencies. The Solution Alep Digital deployed a full-stack Marketplace Execution Framework — integrating platform operations, automated billing reconciliation, Tier 1–3 technical support, and end-to-end Professional & Managed Services delivery under a unified SLA across all four cloud platforms. The Execution The marketplace was live in 90 days, with the full P&MS revenue model operational within 6 months. Automated billing reconciliation reduced errors by 35%, while product-certified support teams maintained 98% resolution rates and 96% CSAT across Bell’s enterprise customer base. The Impact $25M+ Annualized P&MS revenue enabled through the marketplace 1,000+ New M365 subscriptions added monthly 96% Customer satisfaction across enterprise client base 35% Reduction in billing errors through automated reconciliation 40% Faster customer onboarding time vs. previous model 98% Support resolution rate across Tier 1–3 interactions
Case StudiesFeatured
Office Depot
Scaling SMB Cloud Services through a Turnkey Channel Marketplace. The Challenge Office Depot needed a scalable way to offer cloud and digital services to their SMB customer base through existing channel relationships — without building a large internal delivery team or making significant platform investments. The Solution Alep Digital deployed a full-stack channel marketplace with assisted sales, managed service delivery, and branded Tier 1–3 support — enabling Office Depot to offer Microsoft 365 and cloud bundles at scale through their existing reseller network. The Execution The marketplace was live in 90 days with the full managed services model operational within 5 months. Alep’s dedicated sales teams activated 2,000+ SMB customers while maintaining greater than 90% CSAT across all support interactions — zero additional internal headcount required. The Impact 2,000+ SMB customers activated through the channel marketplace 30–50% Monthly subscription growth across active channel 90 days From engagement start to live transacting marketplace >90% CSAT sustained across all managed support tiers Zero Additional internal headcount required for delivery 5 months To full managed services model operational
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Case StudiesFeatured
Office Depot
Scaling SMB Cloud Services through a Turnkey Channel Marketplace. The Challenge Office Depot needed a scalable way to offer cloud and digital services to their SMB customer base through existing channel relationships — without building a large internal delivery team or making significant platform investments. The Solution Alep Digital deployed a full-stack channel marketplace with assisted sales, managed service delivery, and branded Tier 1–3 support — enabling Office Depot to offer Microsoft 365 and cloud bundles at scale through their existing reseller network. The Execution The marketplace was live in 90 days with the full managed services model operational within 5 months. Alep’s dedicated sales teams activated 2,000+ SMB customers while maintaining greater than 90% CSAT across all support interactions — zero additional internal headcount required. The Impact 2,000+ SMB customers activated through the channel marketplace 30–50% Monthly subscription growth across active channel 90 days From engagement start to live transacting marketplace >90% CSAT sustained across all managed support tiers Zero Additional internal headcount required for delivery 5 months To full managed services model operational
Case StudiesFeatured
Bell Canada
Monetizing Professional & Managed Services Across Multi-Cloud Ecosystems at Scale. The Challenge Bell Canada required a unified execution partner to manage multi-cloud billing, support operations, and SLA compliance across AWS, Azure, GCP, and M365 — without building an outsized internal operations team. Fragmented vendors were creating billing errors and support inconsistencies. The Solution Alep Digital deployed a full-stack Marketplace Execution Framework — integrating platform operations, automated billing reconciliation, Tier 1–3 technical support, and end-to-end Professional & Managed Services delivery under a unified SLA across all four cloud platforms. The Execution The marketplace was live in 90 days, with the full P&MS revenue model operational within 6 months. Automated billing reconciliation reduced errors by 35%, while product-certified support teams maintained 98% resolution rates and 96% CSAT across Bell’s enterprise customer base. The Impact $25M+ Annualized P&MS revenue enabled through the marketplace 1,000+ New M365 subscriptions added monthly 96% Customer satisfaction across enterprise client base 35% Reduction in billing errors through automated reconciliation 40% Faster customer onboarding time vs. previous model 98% Support resolution rate across Tier 1–3 interactions
Case StudiesFeatured
T-Mobile USA
Scaling SMB Growth through Marketplace-Enabled Sales and Lifecycle Support. The Challenge T-Mobile’s SMB segment needed end-to-end enablement to drive cloud adoption and device management subscription growth. High churn rates were eroding the gains from new customer acquisition, and the internal team lacked the bandwidth to run proactive lifecycle programs. The Solution Alep Digital built a dedicated Marketplace Execution Framework with assisted sales motions, customer success analytics, proactive renewal programs, and multilingual technical support across North America and APAC — integrated directly into T-Mobile’s B2B cloud ecosystem. The Execution Alep’s dedicated assisted-sales team drove 500+ new M365 subscriptions monthly, while the lifecycle support model reduced churn from 12% to 4.5%. Product-certified agents maintained 94% CSAT with a 3% repeat call rate across all interactions. The Impact 500+ New M365 licenses added monthly through assisted sales $1.2M Quarterly SaaS revenue uplift delivered 8× ROI achieved within 12 months of engagement start 4.5% Churn rate — down from 12% at engagement start 94% CSAT sustained across all customer interactions 3% Repeat call rate — industry leading for complexity
Case Studies
Regional Utility Provider
Launching a Digital Utility Marketplace for EV, Smart-Home, and Energy Subscriptions. Confidential — Full Details Available on Request Products Launched: EV · Smart-Home · Energy Customer Segments: Residential & Commercial Full Results : Available Under NDA The Challenge The client had a growing portfolio of smart-home and EV subscription offerings but lacked the marketplace infrastructure, operational capacity, and customer-facing programs to bring them to market at scale without building an internal team. The Solution Alep Digital launched a branded digital utility marketplace with a curated product catalog, vendor onboarding, subscription billing, and a customer activation program — fully integrated into the client’s existing billing infrastructure within 90 days. The Execution EV charging subscriptions, smart-home bundles, and green energy tools went live across residential and commercial segments from launch month. Customer engagement and digital product uptake improved significantly across all tracked segments. The Impact Significant Improvement in digital product uptake post-launch Multi-segment Customer engagement growth across residential and commercial <90 Days From engagement start to live transacting marketplace
Whitepaper
The Subscription Stack
Launching a Digital Utility Marketplace for EV, Smart-Home, and Energy Subscriptions. Confidential — Full Details Available on Request Products Launched: EV · Smart-Home · Energy Customer Segments: Residential & Commercial Full Results : Available Under NDA The Challenge The client had a growing portfolio of smart-home and EV subscription offerings but lacked the marketplace infrastructure, operational capacity, and customer-facing programs to bring them to market at scale without building an internal team. The Solution Alep Digital launched a branded digital utility marketplace with a curated product catalog, vendor onboarding, subscription billing, and a customer activation program — fully integrated into the client’s existing billing infrastructure within 90 days. The Execution EV charging subscriptions, smart-home bundles, and green energy tools went live across residential and commercial segments from launch month. Customer engagement and digital product uptake improved significantly across all tracked segments. The Impact Significant Improvement in digital product uptake post-launch Multi-segment Customer engagement growth across residential and commercial <90 Days From engagement start to live transacting marketplace
Case Studies
One New Zealand
Accelerating SMB Cloud Adoption through Unified Marketplace Execution. New Subscriptions/Month: 200+ M365 The Challenge One NZ’s SMB customers needed faster, simpler cloud license activation and consistent technical support — but the operator’s internal teams were stretched across multiple vendor systems and billing platforms, creating friction and slowing growth. The Solution One NZ’s SMB customers needed faster, simpler cloud license activation and consistent technical support — but the operator’s internal teams were stretched across multiple vendor systems and billing platforms, creating friction and slowing growth. The Execution One NZ’s SMB customers needed faster, simpler cloud license activation and consistent technical support — but the operator’s internal teams were stretched across multiple vendor systems and billing platforms, creating friction and slowing growth. The Impact 200+ New M365 subscriptions added monthly after launch 93% Customer satisfaction sustained across all interactions +20% YoY growth in cloud revenue within the first year 60% Reduction in manual provisioning tasks via automation 75 Days From engagement start to live marketplace 98% First-contact resolution across support interactions
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