Alep Digital – Marketplace & AI Growth Partner

The Execution Layer Behind the World’s Leading Subscription Commerce Marketplaces.

Alep builds, operates, and grows your subscription-commerce marketplace. Platform, billing, sales, and support — under one SLA. Live in 90 days.

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Four Capabilities. One Partner.

Trusted by global market leaders

— The Four Pillars of Marketplace Success

Every marketplace needs four things. We deliver all of them — under one SLA.

Most partners cover one or two pillars and leave the rest to you. Alep is the only partner that owns the complete growth engine — so you focus on your customers, not your vendors.

Build

Architecture, integrations, catalog configuration, automation workflows, and vendor onboarding. We design and build your commerce engine — ready to generate revenue in 90 days.

We build the engine in 90 days

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Tier-1 Operators

Bell Canada, T-Mobile USA, One New Zealand

Day Average Go-Live

Guaranteed. Zero exceptions.

CSAT Delivered

> 0 %

Sustained across all clients

YoY Growth

0 %

Average subscription growth delivered

— Industries

Built for the providers who power the modern economy.

Telecom & ISPs

Launch and operate subscription-commerce marketplaces that extend your portfolio beyond connectivity — into cloud, SaaS, AI services, and digital bundles. We help telcos become digital service providers.

Bell Canada T-Mobile USA Vodafone One NZ

01

Utilities & Cable

Transform your billing relationship into a full-service digital commerce platform. EV charging subscriptions, smart-home bundles, green energy tools — productized, priced, and launched via your branded marketplace.

Smart Home Bundles EV Subscriptions Energy Platforms

02

Enterprise & SME Channels

Power your reseller channels and SMB customer base with turnkey marketplace infrastructure, AI-assisted sales motions, and intelligent automation that scales without headcount.

Office Depot Channel Partners SME Markets

03

— Real-World Results

Proof, not promises.

Bell Canada

BRB Marketplace • M365 • SMB

Live in under 90 Days

Bell Canada

CHALLEGE
Launch a B2B marketplace with Microsoft services for SMBs — with no internal capacity to build or operate it.

SOLUTION
Subscription commerce marketplace + assisted onboarding programs delivered end-to-end by Alep.

Live in under 90 Days

Read Full Case Study →

One New Zealand

Microsoft 365 • Azure • SMB CLoud Marketplace

Live in under 75 Days. 20% YoY Growth.

One New Zealand

CHALLEGE
SMB customers needed faster cloud license activation and consistent support — but internal teams were stretched across multiple vendor systems.

SOLUTION
Turnkey marketplace with automated provisioning, assisted onboarding, and multilingual Tier 1–3 support under the One NZ brand.

Live in under 75 Days. 20% YoY Growth.

Read Full Case Study →

T-Mobile USA

Retention Support • CSAT Improvement

>90% CSAT Sustained.

Bell Canada

CHALLEGE
Reduce churn in the SMB segment by improving support quality and product engagement post-activation.

SOLUTION

Retention-focused support model with branded Tier 1–3 delivery and product-certified agents.

>90% CSAT Sustained.

Read Full Case Study →

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— Full Services Portfolio

Professional &
Managed Services

Lifecycle delivery of modern SaaS portfolios — from implementation to ongoing management, across the platforms your enterprise customers depend on.

Microsoft 365

Fully managed licensing, onboarding, and Tier 1–3 support under your telecom brand.

Microsoft 365

Microsoft 365 Resell Program ›

Teams & Copilot Enablement ›

Migration & Onboarding ›

Azure & AWS Cloud Solutions

Architecture, migration, and managed ops so you can sell public cloud without building it.

Azure & AWS

Cloud Migration Services ›

Managed Cloud Operations ›

FinOps & Cost Management ›

AI Copilots & Automation

Deploy AI-powered assistants and workflow automation for your business customers.

AI & Automation

Microsoft Copilot Deployment ›

Process Automation (RPA & AI) ›

Custom AI Agent Development ›

Salesforce & ServiceNow

Certified CRM and ITSM delivery across Sales Cloud, Service Cloud, and ITSM workflows.

Salesforce & ServiceNow

Salesforce CRM Implementation ›

ServiceNow ITSM Deployment ›

Managed Platform Support ›

Security & Backup Services

White-label cybersecurity, endpoint protection, and backup services under your brand.

Security & Backup

Endpoint & Network Security ›

Cloud Backup & Disaster Recovery ›

Compliance & Risk Assessment ›

Managed IT Services

Helpdesk, device management, network monitoring, and IT strategy as your branded service.

Managed IT

24/7 IT Helpdesk & Support ›

Device & Endpoint Management ›

Network Monitoring & NOC ›

Explore our full Services Catalog →

— About Alep Digital

Enabling subscription commerce and AI transformation for operators worldwide.

Alep Digital is a turnkey execution partner helping large operators launch, manage, and grow subscription commerce marketplaces — and now, the AI workforce that runs them. We combine platform expertise, full lifecycle delivery, and AI engineering under one SLA, backed by real outcomes with Tier-1 global operators.

5+

Tier-1 global clients including Bell, Vodafone, T-Mobile, One NZ & Office Depot

90

Day standard go-live framework for marketplace deployment

30–50%

YoY subscription growth delivered for marketplace clients

>90%

CSAT sustained across multilingual support operations

— What We Are

We are not a vendor. We are your execution layer.

Not a platform vendor

We don't hand you software and walk away. We stay in the engine room — operating, optimizing, and growing your marketplace alongside you.

Not a systems integrator

We don't just connect components. We architect, manage, and continuously improve complete marketplace ecosystems — with accountability to outcomes.

Not a staffing firm

We don't place people and bill hours. We take ownership of outcomes under unified SLAs tied directly to your growth goals.

Your end-to-end growth & AI partner

Marketplace infrastructure. Revenue growth. AI workforce enablement. Premium support. All delivered as one integrated model — one partner, one strategy, one SLA.

Explore our full Services Catalog →

— Resources

Marketplace strategy. AI frameworks. Operator insights.

Case Studies Featured T-Mobile USA

Scaling SMB Growth through Marketplace-Enabled Sales and Lifecycle Support. The Challenge T-Mobile’s SMB segment needed end-to-end enablement to drive cloud adoption and device management subscription growth. High churn rates were eroding the gains from new customer acquisition, and the internal team lacked the bandwidth to run proactive lifecycle programs. The Solution Alep Digital built a dedicated Marketplace Execution Framework with assisted sales motions, customer success analytics, proactive renewal programs, and multilingual technical support across North America and APAC — integrated directly into T-Mobile’s B2B cloud ecosystem. The Execution Alep’s dedicated assisted-sales team drove 500+ new M365 subscriptions monthly, while the lifecycle support model reduced churn from 12% to 4.5%. Product-certified agents maintained 94% CSAT with a 3% repeat call rate across all interactions. The Impact 500+ New M365 licenses added monthly through assisted sales $1.2M Quarterly SaaS revenue uplift delivered 8× ROI achieved within 12 months of engagement start 4.5% Churn rate — down from 12% at engagement start 94% CSAT sustained across all customer interactions 3% Repeat call rate — industry leading for complexity

Whitepaper The Subscription Stack

— 01 · The Opportunity Gap Every Telecom HasFour Revenue Layers.Most Are Monetising One. The connectivity subscription is Layer 1. It is the billing hook, the trust foundation, and the entry point. It is not, and never was, the growth engine. The three layers above it represent the revenue that most telecoms are systematically leaving unrealised. The subscription stack is not a new concept in telecom. Telecoms have bundled voice, data, and content for years with modest ARPU gains. What is new — and structurally different — is the AI and managed services layer sitting above the Microsoft productivity stack. This layer has margins of 55–70%, creates deep switching costs, and generates ARPU that is three to five times the connectivity base. The operators that have begun building this architecture are reporting ARPU growth of 35–60% within 18 months of launching the full stack — without acquiring a single new subscriber. The growth is entirely from deepening existing relationships through the layer model. The Unrealised Revenue — Per 10,000 SMB Subscribers $89M The client had a growing portfolio of smart-home and EV subscription offerings but lacked the marketplace infrastructure, operational capacity, and customer-facing programs to bring them to market at scale without building an internal team. — 02 · The Stack Architecture The Four Layers —Revenue, Margin & Stickiness Each layer in the subscription stack is a distinct product motion, a distinct margin profile, and a distinct churn dynamic. Understanding all four — and how they compound — is the prerequisite for building a platform ARPU strategy. 1 Layer 1 — Connectivity Mobile, broadband, or fixed. The foundational billing relationship. Declining margin, high churn risk, essential as the entry hook. Does not generate growth alone. $4–$8/mo per seat −20% GM 2 Layer 2 — Microsoft 365 Productivity Bundle M365 Business Standard/Premium distributed via telecom CSP. Email, Teams, SharePoint, OneDrive. Bundled at point of connectivity sale — 65%+ attach rate when offered at onboarding. +$12–$18/mo per seat uplift 12–18% Margin 3 Layer 3 — AI + Copilot Deployment Services Copilot activation, agent configuration, workforce AI enablement, security baseline. Sold as a one-time deployment service plus monthly optimization retainer. Highest demand growth layer in 2025. +$20–$30/mo per seat uplift 60–72% GM 4 Layer 4 — Managed IT + AI Operations Full managed services: security monitoring, helpdesk, AI model governance, compliance reporting, infrastructure management. The stickiest layer — average contract length 3.2 years. Near-zero churn when bundled with L2 and L3. +$30–$50/mo per seat uplift 55–65% GM The Compounding Effect Each layer added to the stack reduces churn probability by an average of 28% per layer. A subscriber on L1 only has a 24-month average tenure. A subscriber on all four layers has an average tenure of 6.4 years — and a lifetime value 8× higher than the connectivity-only customer. — 03 · Revenue Model What the Stack Generates at Scale The following model shows annual revenue impact across subscriber base sizes — at conservative attach rates for the upper layers. Subscriber Base L1 Only (Today) L1+L2 (Year 1) All 4 Layers (Year 2) Revenue Uplift 5,000 SMB seats $480K/yr $1.56M/yr $4.98M/yr +$4.5M / 10.4× 25,000 SMB seats $2.4M/yr $7.8M/yr $24.9M/yr +$22.5M / 10.4× 100,000 SMB seats $9.6M/yr $31.2M/yr $99.6M/yr +$90M / 10.4× Note: Model assumes 65% L2 attach, 45% L3, 35% L4. Actual attach rates vary by sales motion design and go-to-market execution. — 04 · Attach Rate Strategy How to DriveLayer Attach Rates Attach rate is the single most important operational metric in the subscription stack model. The difference between a 20% attach rate and a 60% attach rate on Layer 2 alone is a 3× revenue swing per subscriber cohort. Phase 1 — Onboarding Bundle at Point of Sale Target: 65% L2 attach at onboarding Present M365 bundle as default — opt-out, not opt-in. Frame as “your complete business package” not an add-on. Discounted 90-day trial closes at 72% retention. Train sales team on outcome language, not feature language. Phase 2 — Month 3–6 AI Readiness Trigger Target: 45% L3 attach by Month 6 AI readiness assessment offered free at Month 3. Assessment output creates urgency and personalisation. Copilot trial for 10 seats for 30 days — first real productivity result converts at 68%. AI deployment scoped and sold at assessment close. Phase 3 — Month 9–12 Managed Services Upsell Target: 35% L4 attach by Month 12 Security incident or compliance event triggers managed services conversation for 40% of customers. Proactive quarterly business review surfaces managed IT need. L4 sold as “protect your AI investment” — extends the L3 conversation naturally. The Alep Enablement Model Alep provides the telecom with the attach rate playbook, the AI readiness assessment tool, the Copilot deployment capability, and the managed services infrastructure. The telecom owns the customer. Alep delivers the stack. This is a white-label or co-branded model depending on the telecom’s brand preference.

Case Studies Regional Utility Provider

Launching a Digital Utility Marketplace for EV, Smart-Home, and Energy Subscriptions. Confidential — Full Details Available on Request Products Launched: EV · Smart-Home · Energy Customer Segments: Residential & Commercial Full Results : Available Under NDA The Challenge The client had a growing portfolio of smart-home and EV subscription offerings but lacked the marketplace infrastructure, operational capacity, and customer-facing programs to bring them to market at scale without building an internal team. The Solution Alep Digital launched a branded digital utility marketplace with a curated product catalog, vendor onboarding, subscription billing, and a customer activation program — fully integrated into the client’s existing billing infrastructure within 90 days. The Execution EV charging subscriptions, smart-home bundles, and green energy tools went live across residential and commercial segments from launch month. Customer engagement and digital product uptake improved significantly across all tracked segments. The Impact Significant Improvement in digital product uptake post-launch Multi-segment Customer engagement growth across residential and commercial <90 Days From engagement start to live transacting marketplace

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— Contact

Let’s build together.

Tell us about your marketplace goals, your AI ambitions, or where you need execution support. We’ll respond within one business day.

Headquarters

Calgary, Alberta, Canada

Email

info@alepdigital.com

Delivery Footprint

North America · APAC · Global AI delivery from India