The Subscription Stack
Launching a Digital Utility Marketplace for EV, Smart-Home, and Energy Subscriptions. Confidential — Full Details Available on Request Products Launched: EV · Smart-Home · Energy Customer Segments: Residential & Commercial Full Results : Available Under NDA The Challenge The client had a growing portfolio of smart-home and EV subscription offerings but lacked the marketplace infrastructure, operational capacity, and customer-facing programs to bring them to market at scale without building an internal team. The Solution Alep Digital launched a branded digital utility marketplace with a curated product catalog, vendor onboarding, subscription billing, and a customer activation program — fully integrated into the client’s existing billing infrastructure within 90 days. The Execution EV charging subscriptions, smart-home bundles, and green energy tools went live across residential and commercial segments from launch month. Customer engagement and digital product uptake improved significantly across all tracked segments. The Impact Significant Improvement in digital product uptake post-launch Multi-segment Customer engagement growth across residential and commercial <90 Days From engagement start to live transacting marketplace